Channel Champions: How Leading Companies Build New Strategies to Serve Customers #2020

[Channel Champions: How Leading Companies Build New Strategies to Serve Customers] >> Steven Wheeler Evan Hirsh If product is no longer king, what is Companies like Dell Computers, Lexus, Wal Mart and have found phenomenal success by coming up with the answer channels The channels by which goods are marketed and distributed have become the new drivers of economic success From these channels flow customer satisfaction, market share, revenue gains and profitability It sIf product is no longer king, what is Companies like Dell Computers, Lexus, Wal Mart and have found phenomenal success by coming up with the answer channels The channels by which goods are marketed and distributed have become the new drivers of economic success From these channels flow customer satisfaction, market share, revenue gains and profitability It s not so much what you sell today, but how you sell it And there is no going back In The Channel Advantage, Booz Allen Hamilton consultants Steven Wheeler an Evan Hirsh write about dozens of companies that have excelled in this channel driven economy In one telling example, Wheeler and Hirsch analyze the great success of Dell Computer While Dell makes top quality personal computers, it s the company s direct to customer sales channel that sets it apart By building computers to order, Dell keeps inventory low, lets consumers buy exactly what they want, and pushes prices down by cutting out the middleman The Channel Advantage examines today s Channel Champions, the companies that have mastered this new environment Wheeler and Hirsh tell us how Lexus broke into the luxury car business by focusing so intensely on customer service that dealers personally called up customers to report a product recall The authors also explain how the rise of represents the exploration of an entirely new channel e commerce via the Internet Wheeler and Hirsh, both partners at Booz Allen Hamilton, the leading management consulting firm, base their exploration and analysis on real world experience working with clients They ve not only identified this change, they ve lived making The Channel Advantage a must read for anyone who wants to understand what it takes to thrive in today s channel based economy.
Channel Champions How Leading Companies Build New Strategies to Serve Customers If product is no longer king what is Companies like Dell Computers Lexus Wal Mart and have found phenomenal success by coming up with the answer channels The channels by which goods are marketed an

  • Title: Channel Champions: How Leading Companies Build New Strategies to Serve Customers
  • Author: Steven Wheeler Evan Hirsh
  • ISBN: 9780787950347
  • Page: 248
  • Format: Hardcover
  • Channel Champions: How Leading Companies Build New Strategies to Serve Customers Author: Steven Wheeler Evan Hirsh

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      248 Steven Wheeler Evan Hirsh
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      Posted by:Steven Wheeler Evan Hirsh
      Published :2020-04-05T20:02:04+00:00

    About the Author

    Steven Wheeler Evan Hirsh

    Steven Wheeler Evan Hirsh Is a well-known author, some of his books are a fascination for readers like in the Channel Champions: How Leading Companies Build New Strategies to Serve Customers book, this is one of the most wanted Steven Wheeler Evan Hirsh author readers around the world.

    755 Comment

    • Archimedes Smith said:
      Jul 06, 2020 - 20:02 PM

      A few years on its neck but still very much relevant A good business classic that show how little change in some aspects over 20 years and how much in others.

    • Lori Grant said:
      Jul 06, 2020 - 20:02 PM

      A should read book on channel management for knowledge workers, managers, executives, and entrepreneurs.

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