Facebook isn’t just a powerful network for reaching new and existing customers. It’s also a versatile marketing tool. It allows you to mold your approach around the unique aspects of the desired audience, the goals for your business and the budget you have. As Facebook marketing has matured, the time for dabbling has passed for most industries. Facebook is quickly becoming an indispensable component of business growth, and companies that invest the time to learn it will have a competitive advantage over the competition.