Telemarketing allows you to identify campaign ideas before your competitors. Find out what your target audience are most concerned about, what they would like to see and what upcoming events are going to happen in the industry. You could know before it is even advertised! Then, fill the gap before your competitors, and use your telesales staff to promote the event.
Telemarketing makes it easy to follow up on clients. Keep a note on who has expressed an interest in your services, and give them a call. Let them know that you are still available, and interested in working with them.
This is the best type of call to make, as the client is already interested in your services. It is much more profitable to call someone who is already interested than someone who might not even need you.