No matter what the company is, it can always increase its credibility. LinkedIn offers a great opportunity to receive recommendations from past employees, clients, etc. (These reviews are not publicized unless approved by the company.) By requesting recommendations from individuals with whom you have done business, you can increase your credibility with potential business connections. LinkedIn members can also follow companies which keep them up to date with important company information.
By receiving recommendations and having followers on LinkedIn, a company presents a great opportunity to grow their business. Who wouldn’t want to work with a company with numerous positive reviews and followers?
In summary, it is important for a company to be on LinkedIn in order to build a business via the power of professional social networking. A business is about sales but it is also about connections and networking on a professional level. LinkedIn offers numerous opportunities to increase you referral and knowledge base, attract new business, attract quality employees, increase credibility and expose products/services.